ROI maxing
ads
We built the mascot, the brand, the top-of-funnel ad. Crew Home App now dominates home service trash. Millions in return.
“When we started with you we had 500 clients. now we have 5,000”
— Cam, Founder of CrewHomeApp
Our Services
One size doesn’t always fit all. You need the right move.
Maybe that's a comedy ad. Maybe it's our non-ads system. Maybe it's a big swing CTV ad, an anchor video with your founders, or a full organic content engine you don't have yet. We don't know until we look at the whole picture — and neither do you.
That's why we work like a fractional CMO, not a vending machine. We take a deep dive into where your business actually is, what your audience actually needs to hear, and what's actually going to move the needle. Then we build a tailored video and marketing plan around it.
One-size-fits-all is how you burn a budget. We'd rather you spent it on the thing that works.
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Five creative disguises—Joy-Maxxing, Disruptive, Interview-Style, Reserved/Professional, UGC—built to blend into the feed, not break it. We match formats to your funnel and ship ads that earn the watch.
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Comedy-led top-of-funnel ads that earn the laugh before anyone clocks it's an ad—cut big and cinematic for CTV and YouTube, tight and vertical for TikTok, Reels, and Shorts. Same joke, built natively for each screen.
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Founder-led anchor videos for your homepage—a clean pain-solution arc delivered by the one person who can't be faked. We handle script, set, lighting, and edit so the video earns trust the moment the page loads.
BRANDS THAT TRUST US
True classic
Helped True Classic turn guy humor into conversions.
Chimney Scientists
Made the unsung heroes unforgettable. 4X ROAS, zero boring ads.
CREW HOME APP
16X ROAS. Homeowners hooked. Software sold.
GARDEN CUP
Leafy greens. Lean CAC. Big lift.
Our Team
Steven farrell
Co-Founder I've spent the last 20 years figuring out how to make people stop and watch. Hollywood marketing on The Hunger Games. Producing independent films. Writing, directing, and acting in projects across formats. Most recently at New Bold Creative, where I wrote, produced, directed, and acted in ads for brands like True Classic and InnoSupps — managing budgets from $10K up to $500K across TV, YouTube, and Meta.
What I learned over those 20 years is that the people who consistently make great work are the ones who understand every seat at the table. I've sat in most of them. I know how a script reads on the page, how it plays on set, how it cuts together, and how it performs once it's live. That's the unfair advantage — I'm not handing a brief to five specialists and hoping it survives the relay. I'm writing, directing, and shaping it end to end.
I love comedy. I love content that earns the watch instead of buying it. And I've gotten really good at turning around hundreds of pieces of quality content — for social, for TV, and everything in between — without the timeline or the budget ballooning. That's what I bring to every brand I work with.
Co-FounderMax bowmore
Max has over a decade of corporate marketing, sales, and advertising experience (not a joke) and is a SAG-credited actor who's worked with national brands like Verizon, Spirit Airlines (RIP), and Dietz & Watson (yes, really — a real actor).
He's got a knack for translating brand identities into funny, memorable, on-screen moments — and the media-buying chops to turn those moments into real revenue. Comedy on one side, campaign math on the other, and a decade of figuring out how to make the two work together.
He's also, importantly, a trustworthy dude with a wife, kids, a dog, a mortgage, and an arguably overactive sense of moral obligation not to be an asshole. If he ever disappoints you, he's more disappointed in himself.